Design is more than visuals,
I create experiences that guide, engage, and bring clarity to complex user journeys.
WHAT I DO
BRANDING
Brand & Strategy, Storytelling, Logos Design
DIGITAL MEDIA
Website Design, Website Development, User Interface/Experience Design, Motion Graphics, Social Strategy, WCAG Standards(AODA)
DIGITAL PRODUCTS
Product & System Development, Feature Development, SEO Strategy, User Research, QA Reviews
AI COMMUNICATION
Generative AI, Vibe Coding
ABOUT
I’m Katherine, a UI/UX designer based in Canada. I focus on clear structure, usability and accessible design.
I turn complex information into clear navigation and user-friendly layouts that help users complete tasks with confidence.
CERTIFICATION
EDUCATION
Bachelor of Arts
Creative Media
City University of Hong Kong
YEARS
2016-2020
FEATURED PROJECTS
Highway 413 Public Consultation Bilingual Website
Making complex transportation information understandable for residents
I organized large volumes of reports, timelines, and updates into structured navigation and user-friendly layouts. I led wireframing and responsive design with WCAG compliance to improve readability, accessibility, and task completion across devices.
Restructured content and navigation for a government project site, helping the public quickly find updates, meeting information, and ways to participate.
Transactional UX Web Apps (Membership, Booking & Ordering)
Enabling users to complete check-ins, bookings, and purchases quickly on mobile
I designed task-focused interfaces that help users complete purchases, reservations, and redemptions quickly. I worked on booking systems, ordering flows, and e-commerce checkout to support successful transactions and help users complete actions quickly on iOS and Android mobile devices.
Kitchenware Retail Website (E-commerce)
Focusing on improving product discovery, navigation, and purchase flow.
An e-commerce website for a UK-based kitchenware brand, enabling users to browse products and explore cooking-related content.
B2B Product Experience Design for Scent Marketing Platform
Explaining customizable products and services for business clients
Designed content structure and user flows to help potential clients understand offerings and request consultation efficiently.
MFFN Community Website
Community Resource & Research Portal
Designed a mobile-friendly and WCAG-compliant website, organizing reports, timelines, and announcements into a simple and readable structure, enabling members and stakeholders to quickly find relevant resources.
Mobile Coupon Redemption Platform
Connecting shoppers and retailers in a mall environment
I led user flows, wireframes, and visual design for a coupon redemption app while coordinating development and stakeholder communication.
Connect with me to explore your project's potential.
