Portfolio case study
Community Communication Across Digital & Physical Touchpoints
OVERVIEW
PROJECT
This case study highlights visual communication projects focused on strengthening brand presence across digital and physical touchpoints. The work included social media campaigns, seasonal website updates, promotional visuals, wayfinding signage, and branded contact materials.
GOAL
Develop cohesive visual communication systems that strengthen brand identity and improve engagement across digital campaigns and physical materials. The designs aimed to balance storytelling, accessibility, and brand consistency while supporting marketing and community communication goals.
KEY SKILLS DEMONSTRATED
Brand Communication & Visual Systems
Social Media Campaign Design
Marketing Visual Strategy
Wayfinding & Information Design
Accessibility & Clear Hierarchy
Generative AI for Visual Design
DESIGN APPROACH
Brand-Driven Visual System
I developed visual systems that translated brand identity consistently across multiple touchpoints, including social media campaigns, website banners, and promotional materials. Layouts, colour palettes, and graphic elements were designed to reinforce recognition and brand coherence.
Storytelling Through Visual Design
My approach to visual marketing blends design strategy with storytelling. Each layout, animation, and colour choice was carefully aligned with campaign messaging and user behaviour to create engaging and memorable experiences.
Data-Informed Design Decisions
Design updates were informed by performance insights and user engagement data. Iterations focused on improving clarity, visual hierarchy, and call-to-action visibility to support marketing objectives.
Tools
Marten Falls Fisrt Nation
Digital Campaign & Website Visual System
For this project, I created a series of social media visuals and seasonal website updates that strengthened brand consistency across digital channels.
A leaf pattern inspired by the brand logo was introduced as a key visual element. This motif reinforced the concept of natural protection while creating a recognizable and cohesive design language across campaign assets.
From concept to execution, I developed visual systems that translated brand identity across social campaigns, landing pages, and promotional banners. The campaign improvements contributed to a 25% increase in online conversions while strengthening brand recognition and audience engagement.
Indigenous Veterans Day
Monthly Updates
Peel Region
Promotion boards & Contact Materials
For a project with the Regional Municipality of Peel, I designed wayfinding and informational signage to improve navigation and communicate key information clearly to the community.
Generative AI tools were used to create visuals that aligned with the region’s branding, accessibility requirements, and environmental considerations. The signage design focused on clear hierarchy, high contrast, and readable layouts to ensure information was easily understood by a wide audience.
Signage Design
Contact Card Template
I also developed a clean and professional contact card template with balanced typography and structured information hierarchy, ensuring consistent presentation across both print and digital formats.
Outcome
Impact
The visual systems helped strengthen brand consistency across digital campaigns and community materials while improving clarity and engagement. The campaign visuals contributed to measurable marketing impact, including increased online conversions, while the signage and contact materials supported clear communication in public-facing environments.
