Every visual tells a story, and seeing is truly believing.
I specialize in bringing this to life through digital branding.
WHAT I DO
BRANDING
Brand & Strategy Positioning & Copy Naming Storytelling Logos & Brand Marks
DIGITAL MEDIA
Website Design Website Development User Interface/Experience Motion Graphics Social Strategy
Selected Visual & Interaction Works
DIGITAL PRODUCTS
Product Design & Development Feature Development GTM Strategy Monetization Strategy
VISUAL COMMUNICATION
Campaigns Illustration Typeface Design Photography Motion
ABOUT
I’m Katherine, a UI/UX designer based in Canada. I focus on clear structure, usability and accessible design.
I turn complex information into clear navigation and user-friendly layouts that help users complete tasks with confidence.
CERTIFICATION
AI and Digital Marketing Trends
Figma: Animating Design Prototypes
Using AI as Your SEO Assistant
Using AI in the UX Design Process
UX Foundations: Usability Testing
EDUCATION
Bachelor of Arts
Creative Media
City University of Hong Kong
YEARS
2020-2025
FEATURED PROJECTS
Public Information & Government UX
Making complex transportation information understandable for residents
I organized large volumes of reports, timelines, and updates into structured navigation and user-friendly layouts. I led wireframing and responsive design to improve readability, accessibility, and task completion across devices.
Restructured content and navigation for a government project site, helping the public quickly find updates, meeting information, and ways to participate.
Accessible Community Platform
Community Resource & Research Portal
Designed a mobile-friendly and WCAG-compliant website, organizing reports, timelines, and announcements into a simple and readable structure, enabling members and stakeholders to quickly find relevant resources.
Mobile Coupon Platform
Connecting shoppers and retailers in a mall environment
I led user flows, wireframes, and visual design for a coupon redemption app while coordinating development and stakeholder communication.
Transactional UX (Booking and Ecommerce)
Helping users complete bookings and purchases quickly on mobile
I designed task-focused interfaces that help users complete purchases, reservations, and redemptions quickly. I worked on booking systems, ordering flows, and e-commerce checkout to support successful transactions and help users complete actions quickly on mobile devices.
B2B Product Experience Website
Explaining customizable products and services for business clients
Designed content structure and user flows to help potential clients understand offerings and request consultation efficiently.
Connect with me to explore your project's potential.
