Good Design means
good Business
Hi! I’m Katherine Chui, a UI/UX & Visual Designer based in Canada. I believe that design should prioritize impact over form — it’s not just about producing work, but understanding and evaluating its effect. My approach is experimental and human-centered, focused on creating meaningful, user-centered experiences.
With over 5 years of experience, I have shaped digital products for government, community, and commercial clients, skilled in UX research, interaction design, prototyping, and front-end collaboration, with a strong foundation in brand and social media visual design. I enjoy executing creative ideas that help clients solve real problems, enhance user experiences, and bring their vision to life.
About Me
My Philosophy
Fueled by the Design Process
Design isn’t just about eliminating complexity or friction — it’s about creating clear, intuitive, and meaningful product experiences. I enjoy balancing thoughtful complexity with simplicity, and once I’ve mastered design principles, I like to push boundaries to create unique solutions.
Building Clear Experiences with Empathy
As a UI/UX designer, I dive deep into problems to uncover effective solutions. Tackling challenges fuels my enthusiasm for crafting the best possible user experiences.
Constantly Challenging Assumptions
Rigorous iteration and testing help me validate assumptions when exploring new challenges. It’s easy to be overconfident based on past experience, so I embrace trial and error to ensure solutions remain user-centered and effective.
My Approach
How I Work
Product Definition
Define the project scope to align stakeholders on objectives, goals, deliverables, and responsibilities, ensuring clarity and focus for efficient design and development throughout the project.
Research
Understand business and user needs to identify problems and explore potential solutions during the research phase.
Analysis
Dive into user journeys, personas, stories, and pain points after research to ensure team alignment and a clear understanding of user needs.
Exploration
Explore design solutions through testing, iteration, team discussions, and problem-solving to discover the most effective and user-centered approaches.
Refinement
Develop user flows, wireframes, and prototypes to guide visual design decisions and prepare the product for final design implementation.
Visual and Motion Graphic Creation
Design unique visual elements and motion graphics based on wireframes while adhering to the brand guidelines.
Handoff
Collaborate closely with developers and engineers to ensure accurate implementation of design specifications and a smooth transition from design to final product.
Monitoring
After product launch, track performance to identify areas for improvement, ensuring the experience remains optimized and users receive the best possible interaction.
My Services
What I Can Help You
Education
Bachelor of Art - CreativeMedia CityUniversity, HongKong
World Eduction Services - International Academic Qualifications
Work History
UI/UX DESIGNER AND PROJECT MANAGER
WEB AND DIGITAL MARKETING DESIGNER
UI/UX DESIGNER AND ASSISTANT PROJECT MANAGER
Natalya Dorris
Working with Artur has been a pleasure. Better yet - I alerted them of a minor issue before going to sleep. The issue was fixed the next morning. I couldn't ask for better support. Thank you Artur! This is easily a 5 star freelancer.
MULTIMEDIA PRODUCT DESIGNER (PART-TIME)
GRAPHIC DESIGNER AND E-CARD DESIGNER (INTERNSHIP)
Contact Me
Contact information
- Country: Toronto, Canada
- Email: cherbtin528@gmail.com
- Mobile: 647-928-2279