Peel Region Signage and Contact Card Design
Project details
Description
I designed Peel Region wayfinding and informational signage using generative AI to create visuals that met branding, accessibility, and environmental requirements. I also developed a clean, professional contact card template with clear hierarchy and balanced typography, ensuring consistent and user-friendly presentation across print and digital formats.
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Status:
Completed -
Client:
Peel Region -
Location:
Canada
Role
Graphic Designer
Tool
Illustrator
InDesign
Peel Region Signage Design
1. Project Understanding & Requirements
The goal of the Peel Region signage was to support clear wayfinding and public communication while aligning with regional branding and accessibility standards. I worked with the project team to understand functional requirements, environmental context, audience needs, and usage scenarios for the signage.
2. Concept Development Using Generative AI
To explore visual directions efficiently, I used generative AI to create reference imagery and background visuals based on specific requirements such as setting, mood, colour tone, and environmental context. This approach helped visualize concepts quickly while maintaining alignment with the project’s objectives.
3. Design Refinement & Integration
AI-generated visuals were refined and adapted to ensure they supported clarity, legibility, and accessibility. I carefully integrated these visuals into signage layouts, ensuring text contrast, hierarchy, and icon usage met public-sector standards.
4. Visual Design & Branding
All signage designs followed Peel Region branding guidelines, including approved colours, typography, and layout rules. Visual elements were balanced with functional requirements to maintain a professional and approachable public-facing appearance.
5. Review, Iteration & Finalization
I iterated on the designs based on stakeholder feedback, adjusting visuals, messaging, and layout to ensure clarity and consistency. Final assets were prepared for production, ensuring correct sizing, resolution, and usability across different signage formats.
Contact Card Template
