Kitchen Square Online Shop
Project details
Description
https://kitchensquare.co.uk/
This is a kitchen implement B2C online shop in the UK, one of my works at New Imedia Solutions Ltd. The users can Buy the Kitchen Implement and Search for Updated Cooking Blogs within a few clicks.
I’m comfortable communicating my design process. After I listened to the client’s requirements, I took references from the competitors and defined the marketing position and business goal based on the research.
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Order Date:
11 JUN 2021 -
Final Date:
30 JUN 2021 -
Status:
Completed -
Client:
Kitchen Square -
Location:
United Kingdom
Progress and Challenges
I made a PowerPoint presentation based on the result, presented the UI mockups and idea to the stakeholders and leadership.
I pay attention to the user journey, especially the login and checkout system.
And there were many products that had lots of description text and videos that needed to process.
Result
So I redesigned e-commerce websites, conducted UX research to improve user satisfaction, create user journey and sitemap, and followed SEO guidelines to re-edit the content.
We used the “Read More” button to hide a large amount of text for the articles.
I keep updating our work progress to the clients and delivered the work on time.
The client liked the design and content which successfully delivered the communication message to their target audience in a cost-efficient way.
Role
UI/UX Designer
Tool
WordPress
Typography
SiteMap
I crafted the sitemap and presented the idea to the stakeholders and leadership. I used Helvetica fonts because it is an easy-to-read typeface, with clean lines, no-nonsense shapes and simple efficiency. I also selected the primary and secondary colours which are matched their logo.
DESKTOP UI DESIGN :
After approval, We set up the roadmap and time schedule to complete the task. I used Figma to illustrate the web graphics and wireframes, then used WordPress to do the interactive prototypes.
I like using data to back up my design decisions. I usually look at things like user behavior, conversion rates, and site traffic to see what’s really working.
For example, with SEO, I check the keywords to adjust the content, layout, and visuals to improve rankings and the overall user experience.
That way, my designs don’t just look good — they actually help meet business goals and connect better with the audience.
I pay attention to the user journey, especially the sign up and checkout system. The user can sign up quickly with some basic information.
I keep updating our work progress to the clients and delivered the work on time.
The client liked the design and content which successfully delivered the communication message to their target audience in a cost-efficient way, and increased the sales performance.
MOBILE UI DESIGN :
