Highway413 Public Consultation Event Materials
Project details
Description
This project supported a large-scale Highway 413 public consultation event in Mississauga. I designed public meeting banners, interior signage, and event visuals that aligned with MTO branding and accessibility standards to ensure clear communication, smooth navigation, and effective public engagement. The final deliverables helped ensure smooth event flow and a positive consultation experience, and received strong feedback from project leadership.
-
Status:
Completed -
Client:
Highway 413 -
Location:
Canada
Role
Graphic Designer
Tool
Illustrator
InDesign
Show room banners
1. Understanding the Audience & Purpose
The primary goal of the public meeting banners was to communicate complex Highway 413 project information to a broad public audience, including residents, stakeholders, and government representatives. I collaborated with the project team to understand key messages, technical content, and public concerns to ensure the banners supported meaningful engagement.
2. Content Simplification & Selection
I reviewed technical reports, timelines, maps, and environmental studies to identify the most relevant information for in-person meetings. Dense technical content was distilled into clear summaries, visual diagrams, and concise messaging suitable for quick viewing in a public space.
3. Layout & Information Hierarchy
I designed large-format layouts with strong visual hierarchy, allowing viewers to quickly grasp key points from a distance. Content was organized into clear sections using headings, icons, and consistent spacing to guide users logically through project updates, impacts, and next steps.
4. Visual Design & Branding
The banners followed Ministry of Transportation (MTO) branding and accessibility standards, using approved colours, typography, and visual treatments. I balanced text, maps, and graphics to ensure clarity, readability, and a professional public-sector tone.
5. Iteration & Stakeholder Review
I refined the designs through multiple rounds of stakeholder feedback, focusing on accuracy, clarity, and accessibility. Adjustments were made to improve legibility, visual balance, and consistency across the full banner set.
6. Final Production & Installation Readiness
The final banners were prepared for large-format print, ensuring proper resolution, contrast, and accessibility. The completed designs effectively supported public meetings by presenting complex project information in a clear, engaging, and easy-to-understand format.
Interior Signage
